Did you know? Ontario is the leading producer of wind power in Canada
Social Marketer

Job Snapshot: 
You work in the advertising field, but you don't care about selling products. Rather, you sell ideas and influence positive behaviours. You see a world that values commodities and consumption, but imagine a world where people value the environment and seek to tread lightly on the earth. By pursuing a career in social marketing, you can feel good about what you do. You can wake up each morning and know that you are actively participating in producing social change, while working in a creative field that you love. This career can take you into many different environments. You may find yourself working for the government trying to improve its relationship with citizens, you may be with a non-governmental organization (NGO) with a specific agenda/goal to promote, or with a private company seeking a greater social change.
Roles & Responsibilities: 
Using marketing skills, a social marketer aims to change behaviour rather than promote a product. For example, you may create print advertisements on the benefits of cycling, radio spots on energy conservation, and television ads about recycling. Building long term relationships and keeping your audience engaged will improve your opportunities for success
Environmental Understanding and Essential Skills: 

Understanding: environmental sciences, ethics and psychology, socio-economic conditions, social needs of the public

Skills: communication, creativity, innovation, adaptability, trend recognition, time-management, critical thinking, research, organization

Education and Recommended Courses: 
University degree in sociology, political science, marketing, or related field is necessary. Relevant courses include sociology, ethics, psychology, political science, marketing, human resources, environmental studies, English, sciences.
Potential Earnings: 
Employment Atmosphere: 

Relationships: You will likely work in a small organization, dealing with different clients and partner organizations.

Atmosphere: You will generally be working in an office, though some travel may be required.